Everyone is talking about artificial intelligence websites, which are becoming very popular as they offer quick, automated solutions.

However, all that glitters is not gold, and today we’ll tell you why. At The AI Content Factory, we love AI, but AI isn’t a substitute for human creativity and expertise. In fact, it shouldn’t be relied on entirely, especially for complex projects, such as creating a website.

As we always mention, AI can assist in many tasks, including web development. But, there are limits to what AI can achieve, particularly when it comes to creativity and understanding the unique treats of a brand.

Platforms that promise artificial intelligence websites in just a few hours might be appealing for someone looking for a quick fix. But, for people that need a professional website, building something that meets those needs in such a short time is probably a waste of time and money.

Why?

Because creating a successful website means working on things like brand alignment, SEO, user experience design, and functionality, which can’t be rushed or automated. AI can help speed up some tasks, but the real work often requires thoughtful planning and execution.

Professionals know that research, strategic planning, and thoughtful content creation are necessary to build a site that performs well and aligns with business goals.

Besides, websites are not just “one-and-done” projects. They require ongoing maintenance, updates, and optimization. Artificial intelligence websites can’t handle these evolving needs effectively, so relying on human expertise for the long term is critical.

Having said that, and before diving into the reasons not to use AI for creating a website, it’s important to address a few common questions people have, and search on Google, when they first explore the idea of creating artificial intelligence websites.

Can an AI build a website?

Definitely, AI can build a website. There are many platforms and builders for people without coding or design skills that simplify the web development process.

These tools ask users a few questions about their business needs and design preferences, to automatically create a website template. AI handles the layout, design, and even basic content suggestions.

As you can imagine, its capabilities are limited. While AI can handle many aspects, such as generating templates, suggesting layouts, and even writing basic code, it still lacks the flexibility of human creativity and expertise. For instance, AI struggles with complex design decisions, nuanced user experience (UX) optimization, and highly customized functionality that might be needed for unique business requirements.

Additionally, artificial intelligence websites often rely on templates, which can limit originality.

For more advanced users, AI can help generate actual code, by writing code snippets in various programming languages, which can speed up the process by suggesting solutions or automating repetitive coding tasks.

To sum up, AI can indeed build websites. It excels at automating repetitive tasks for advanced users, and speeding up development, but it doesn’t replace human expertise and creativity.

Can I make a website using AI for free?

Google users also ask if they can make AI-powered websites for free. And, of course, they can, though the quality is another matter.

Platforms like Wix ADI, Bookmark, and others offer free versions where it is possible to use AI to launch a simple website.

However, these free versions come with limitations, such as a restricted choice of templates, limited customization options, and sometimes even ads displayed on the website.

Most of the professional features require a paid plan, so if someone is looking for a professional result, they will likely need to invest in a premium version.

Can ChatGPT create a website?

As a language model, ChatGPT can’t directly create or design a website by itself. However, it can assist in many ways. For example, ChatGPT can help generate ideas for content, write copy, or suggest design and structure recommendations.

It can also provide code snippets or guide anyone through the steps if they are using artificial intelligence website builders or want to make basic HTML, CSS, or JavaScript adjustments.

Essentially, and it is, ChatGPT acts as a virtual assistant in the process, but it is still required a website-building platform or a developer to bring everything together.

ChatGPT provides the tools and knowledge, but it’s up to humans to execute the final product in order to obtain a professional web.

5 Reasons Not To Use AI For Creating A Website

Artificial intelligence websites are all the rage right now, because they offer quick and automated solutions for creating websites. But as with many things in tech, just because it is possible to do something quickly doesn’t always mean it is the best option.

While AI tools have made website creation more accessible than ever, there are several reasons why relying entirely on artificial intelligence for this task might not be the best choice, especially for those seeking professional results.

When it comes to creating a website that truly reflects a brand’s identity, engages users, and delivers a seamless experience, human expertise is still irreplaceable. AI can help, but it’s not the be-all and end-all solution for web development.

Here are five key reasons why using AI alone to create a website might not be the smartest move:

What about Customization?

Artificial Intelligence websites, while fast and efficient, don’t offer deep customization. If specific design or functionality requirements are needed, AI-based platforms don’t usually provide the level of control required to implement them.

AI builders typically cater to simpler websites and lack the technical flexibility to support more intricate requirements. For example, if a website requires complex features, like custom integrations, APIs, or unique database configurations, AI-based platforms may struggle to accommodate those needs.

Another copy-pasted website

AI website builders rely heavily on templates. This limits the ability to innovate or step away from common layouts and design practices.

In fact, it can make a website feel like many others out there, as artificial intelligence websites are usually based on patterns from existing websites. This can result in generic, cookie-cutter designs that don’t reflect a brand’s identity. And of course, it doesn’t differentiate a website from their competitors.

This needs to be added that AI tools for writing website content produce generic text. So it is more difficult to capture brand messages.

AI can’t compete with human writers who can use creativity, nuanced language, and audience understanding to craft compelling content.

SEO is not found

Another important reason to avoid artificial intelligence websites is SEO.

A website is usually launched to be visible on the internet, which is becoming more and more difficult. And although AI can handle basic SEO setup, it might not dive into the nuances of advanced SEO strategies, such as structured data, internal linking strategies, or detailed keyword research.

Proper SEO often requires a tailored approach that factors in specific audience behavior and competition analysis, something AI can’t fully replicate.

No Personal Touch, No Creativity

A website is often the first impression customers have of a business. So relying solely on AI may mean losing out on the personal touch and human understanding of a brand’s message, tone, and emotion that a designer or developer could bring in to make the website more relatable for their visitors.

Besides, artificial intelligence websites usually translate into a disjointed user experience because AI struggles with maintaining consistent design principles. A human designer needs to ensure that all elements of a website follow the same guidelines, which is key to creating a cohesive look.

In fact, a human designer can think outside the box, experiment with trends, and craft unique solutions that AI simply can’t replicate, especially when it comes to high-level branding decisions.

Cost Over the Long Term

While AI platforms can help to quickly launch a website, they come with significant long-term limitations. Relying too much on AI often leads to overuse of templates, which restricts the site’s uniqueness and flexibility.

Additionally, once the site is live, ongoing support and maintenance become essential, such as managing updates, fixing bugs, and making necessary adjustments.

Artificial intelligence websites are often limited and require human intervention to ensure everything runs smoothly and that the site evolves as business needs change. This ongoing process is critical for keeping the website functional, secure, and up-to-date with new technologies and trends.

Moreover, privacy and data security are critical considerations. AI-driven website builders may not offer the same level of protection as custom-built sites.

There are valid concerns about how sensitive customer data is handled, and whether the platform complies with strict privacy regulations like GDPR. This makes AI platforms less reliable for businesses that prioritize data security and need tailored solutions for compliance.

Our recommendation

As a reminder, AI can be a good tool for simplifying up certain aspects of website creation, but always have in mind the limitations of AI-based platforms and the significant value that human expertise brings to the table.

A website that truly reflects your brand, engages with your audience, and delivers a top-notch user experience requires more than just quick automation. It takes thoughtful planning, creativity, and ongoing optimization.

Our advice is simple: use AI as a helpful assistant, but don’t rely on it entirely. The most intelligent move is to combine the efficiency of AI with human creativity.

Always remember: a great website is about being effective. And we can help with your content!